A.+Week+1+-+Sept.+15

 Introductions Syllabus and course expectations **Design Principles - Part I** **Contrast** is often the most important visual attraction on a page – it is what makes a reader look at the page in the first place. If the elements (type, color, size, line thickness, shape, space, etc.) are not the same, then make them very different. **Repetition** develops the organization and strengthens the unity of your print media. Repeat visual elements throughout your work. Things such as color, shapes, textures, spatial relationships, fonts, sizes, graphic elements, etc. **Alignment** creates a clean, sophisticated, fresh look to your designs. Don’t place items on your pages arbitrarily. There should be a visual connection with each element on the page. **Proximity** helps organize information, reduces clutter, and gives the reader structure. Items related to each other should be grouped together – they often become one visual unit rather than several separate units.